Friday, July 31, 2009

LINKS: David Leadbetter, the Corporation


David Leadbetter has by far the most professional and assertive online presence of any of the golf authors discussed on classicgolfbooks.com.

David Leadbetter Golf Academy home page. Slick.
Another David Leadbetter Golf Academy home page. Slick as well. Lots of suggestion of purpose, success, wealth: corporate logos, luscious green golf courses, forthright self promotion.
Leadbetter's online presence is substantial and transparently complimentary: by which I mean designed to promote a positive opinion of the man and his golf schools. A flattering wikipedia page, multiple homepages trumpeting his successes etc. I suppose Leadbetter is serious about making a particular impression: surrounding himself with symbols of wealth, confidence, achievement, etc...
I've read other golf pro's complimenting him on charging a lot of money and so raising people's opinion of what a golf pro should be paid.
He seems to be associated with IMG, an elite sports management agency. There's a blog at the IMG site called Leadblogger, but I can't work out who the author is (I didn't try very hard). Also a Facebook page on his professional achievements.
His merchandising includes golf instructional books and videos, online golf swing video analysis, a computer game, a line of clothing. an interactive DVD, golf statistical analysis software, etc
He also runs corporate golf days and does personal appearances.etc.
There are 22 David Leadbetter Golf Academies worldwide, in Austria, England, France, Germany, Spain, Turkey, Morocco, China, Korea, Japan, and the USA.
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